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3 min read
WhatsApp Business or a custom system?
WhatsApp is great for conversation. It becomes chaos when it doubles as a makeshift ERP.
By Will Fortes · Fortes Tech
Plenty of healthy SMBs live in WhatsApp — until nobody can find last week’s quote and inventory lives in someone’s head.
WhatsApp shines when…
- Volume still fits a few people.
- The sale needs human conversation.
- The offer is still changing.
Signs you need a system
- Same question answered 40 times a day.
- Lost follow-ups and history.
- No real reporting.
- Expensive operational mistakes.
Quick answers
Is the official WhatsApp API required?
Depends on volume and compliance. Many flows start with wa.me links and evolve.