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Operations ·
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3 min read
Local SEO for small businesses
Local SEO isn’t a keyword trick. It’s consistent presence + a page that matches intent + a path to contact.
By Will Fortes · Fortes Tech
The foundation that pays
- Complete, updated Google Business Profile.
- Consistent NAP across the web.
- Fast mobile site.
- Pages that speak to city/service without doorway spam.
Content that actually ranks
Useful local service pages, cases, FAQs, and blogs answering real questions — not 50 cloned URLs swapping only the city name.
Quick answers
Do ads replace SEO?
They complement. Ads buy speed; SEO builds an asset.