Blog ·
Deeper ·
·
3 min read
AI for business without the hype
Useful AI cuts repetitive work or improves what the end customer feels. Everything else is pitch.
By Will Fortes · Fortes Tech
Two fronts that matter
- Automate manual PC work (email, docs, sheets, copy-paste).
- Put AI in the product (search, chat, generation) with quality criteria.
What is almost never step one
Training a model from scratch, “big data,” a generic site chatbot with no knowledge base, or replacing all human support in week one.
How to evaluate an AI vendor
- Stable delivery or just a demo?
- Agreed success metric?
- Plan when the model fails?
- Where does sensitive data live?
Quick answers
Do I need huge datasets?
Not to start. Much automation uses what you already have.
Is ChatGPT enough alone?
It’s a tool. Without process and integration, it’s loose chat.